If I were in a self-help group, I’d start my story by saying: “My Name is Jim Sokolove, and I’m an ambulance chaser. What’s worse, I’m proud of it.”
We all know that lawyers are often the butt of jokes for being sleazy. In fact, even in a profession that has some of the lowest approval numbers among the public, personal injury attorneys—so-called “ambulance chasers”—stand out as particularly worthy of scorn.
So you might think it’s odd to be proud of being called an ambulance chaser. But I mean it. I’m proud of that moniker. Let me explain.
I started a law firm that specializes in personal injury law, and we get our clients by advertising to people who may have been hurt as the result of someone else’s negligence.
For more than thirty years, my firm and our co-counsel have helped hundreds of thousands of people who have been harmed as a result of someone else’s negligence. It’s amazingly rewarding work, and I consider myself lucky to have made it my business to help people. Along the way, we’ve helped to bring about some changes for the better in society.
Cars have seatbelts, laws require bike helmets, and companies dispose of toxic waste properly all because we and our fellow ambulance chasers stood up to fight for people who had been injured. You have ambulance chasers to thank for laws requiring truth in advertising for pharmaceuticals, for disclosing toxic chemicals like asbestos at job sites, and for exposing the dangers of using tobacco.
We’ve helped to bring people together who have been victims of the same kinds of injuries. We run online web resource centers for victims of birth injuries, asbestos-related lung cancer, and medical malpractice, where those who have been injured can form a community, share their stories and support one another.
And we are constantly identifying areas where people are being injured, and may not know about their legal rights. For example, in the past six months, we’ve launched consumer hotlines informing people about the potential dangers associated with denture creams, and toxic building materials imported from China. We never stop looking for corporations who are looking to make a quick buck by skimping on the safety of consumers.
Last winter, we convened a meeting of the leading attorneys in the financial services space to consider how the legal rights of those on Main Street have been devastated by the fraud and abuse on Wall Street. In addition, we’re taking lots of cases related to wage-and-hour abuses caused by companies who are tightening their belts on the back of their employees.
We do all of this at a time when the legal industry is under enormous pressure. To be sure, there’s still unmet demand. In fact, nearly 80 percent of the civil legal needs of the low-income individuals and 60 percent of middle-income households remain unmet. In the most legally advanced country in the world, that’s simply unacceptable.
So I don’t shy away from the label ambulance chaser. In fact, to paraphrase Shakespeare’s Henry V: “If it is a sin to be an ambulance chaser…I am the most offending soul alive.” As I said in one of my first television ads: “I’m attorney Jim Sokolove, and I help people who’ve been injured get the money they deserve.”
I’ve been doing it for more than 30 years. And I’m going to keep at it, so long as there are people who need my help.