A New York man has filed a class action consumer fraud lawsuit against Frito-Lay claiming the company mislead consumers by claiming its Sun Chips and Tostitos products are made with “all-natural ingredients.”
According to Reuters, Chris Shake said that the snacks contain oils and corn made from genetically engineered plants, making them not “natural” products. However, he adds that he nonetheless paid more money to buy the products because of the “all natural” claims on their packaging. He claims that had he known this, he would not have paid the higher price for the chips .
The consumer fraud lawsuit states that “genetically modified organisms are created artificially in a laboratory by swapping genetic material across species to exhibit traits not naturally theirs. Since a reasonable consumer assumes that seeds created in such a way are not 'all natural,' advertising Tostitos and SunChips as natural is deceptive and likely to mislead a reasonable consumer."
Shake seeks to recover the money paid by customers who bought the products because of the “all-natural” claim.
If you have been wronged by consumer fraud, contact Sokolove Law to learn about your options and find out if a consumer fraud lawyer may be able to represent your case.