News
SOKOLOVE LAUNCHES NEW GROWTH INITIATIVE
Legal Marketing Pioneer Seeks to Expand National Network of Affiliated Law Firms
Consists of new national ad campaign, websites and updated look and feel
Newton, Massachusetts – March 24, 2009– The Law Offices of James Sokolove, the leader in
the reinvention of how people obtain legal services, today announced a major growth initiative
for its national network of law firm affiliates. The firm also unveiled a new name and brand,
Sokolove Law, LLC, to coincide with this bold expansion. Under the new brand, the firm seeks
to add 200 new law firms to its national network of more than 400 affiliates practicing in a wide
range of civil litigation. The launch will kick off with an integrated cross-channel marketing
effort incorporating a new B2B advertising campaign, direct mail and a web based initiative with
revamped corporate and affiliate websites.
For nearly 30 years, Sokolove Law has been a legal marketing pioneer, building successful
marketing campaigns that link affiliate attorneys with consumers of legal services, educate the
public about their legal rights, and ensure equal access to the civil justice system. This brand
launch signifies the firm’s continued commitment to keep affiliates highly aware and educated
on the extensive suite of services that it offers.
“We found that we have a great reputation among prospects and affiliates. Many weren’t aware
of the depth of our offering” says Michael Skoler, CEO of Sokolove Law. “Our expansion plans
were designed specifically to keep our clients in the know and ensure their continued success on
a national basis. We scrutinize and identify highly targeted and quality cases that are ready to be
litigated, working with our nationwide network of more than 400 affiliates to make sure people
get their day in court.”
With a staff of 40 intake experts, Sokolove Law has changed the dynamics of personal injury
litigation, leading the sector away from an ineffective “case churning” model to a comprehensive
system of vetting and identifying meaningful cases ready for litigation. This innovative business
model, combined with the firm’s proven client satisfaction and case generation record, has
established Sokolove Law as a national leader in civil litigation.
“Our mission has always been ensuring equal access to the civil justice system,” said Sokolove
Law principal Jim Sokolove. “To do that, we bring litigants and attorneys together through
targeted advertising and a comprehensive screening process for cases. The result is success for
our affiliates and our clients.”
Over the past decade, the firm assembled a national network of affiliates by carefully selecting
co-counsel with deep experience in the evolving legal needs of consumers. This special emphasis
on experience ensures that clients receive highly-skilled legal services from attorneys with deep
subject-matter knowledge and a demonstrated record of success.
As Sokolove Law, the firm will continue to expand the number of affiliates and identify new
pathways for consumers to obtain skilled legal services, ensuring equal access to the civil justice
system irrespective of ethnicity or income.
END
About Sokolove Law
For nearly 30 years, Sokolove Law has reinvented how people obtain legal services. Our
mission is to provide equal access to the civil justice system while ensuring superior quality legal
representation. As a pioneer in legal advertising, Sokolove Law has grown to be the largest
marketer of legal services in the country. Our proven business model matches particular client
needs to specific expert attorneys from our affiliate law firms. The result is success for our
clients and our affiliates. With over 400 affiliates Sokolove Law operates as a limited liability
company in all states except Virginia, California, Michigan, and Tennessee, where it operates as
a limited liability partnership. Learn more about Sokolove Law at www.sokolovelaw.com.
For more information contact:
Cynthia Cooper
Vice President Corporate Communications
Sokolove Law LLC
# 617.467.6967
ccooper@sokolovelaw.com
Isabel Hardy
Weber Shandwick
# 617-520-7119
Isabel.hardy@webershandwick.com